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Case Study

Developing an innovation pipeline to drive growth

A private equity-owned company with a strong base business needed to jump start its product pipeline by adding new short, mid, and long-term opportunities.

Solution


FRAXION provided Fraxioneering to create the instant capability to generate a strong innovation pipeline within a short window while mentoring the existing team and building out a sustainable internal product development process.


Results


Customer insights, design thinking, and rapid prototyping led to four innovations now in various stages of development and launch. 


A complete but right-sized product development process is being created with input from the existing team and weekly mentoring sessions empower internal leaders to take ownership of this new capability when the launches are complete.

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Modern Fractional CMO

Fractional growth driver leadership options for innovation, product development, and marketing to help private and PE companies change what's possible. 

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© 2023 by Fraxion Marketing LLC

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